According to alldaycreative.co.uk, “Digital Copywriting is a specialist skill. It requires digital knowledge in addition to the ability to write. Writing for the web alongside web designers, UX specialists, and conversion scientists is an entirely different skill to writing traditional copy”.
We know what a digital copywriter is and there are most of us who aspire to build a career in digital copywriting. However what shoots us down is the inability to understand of putting thoughts into words. The basic objective of this blog is to help you in becoming an ideal digital copywriter.
Sure, there are many guidelines to follow like writing frequently, understanding your audience and of course, writing sensibly. But what makes a good digital copywriter a great one?
- Focus and Analysing the Data
Writing is the key in digital copywriting, but it’s not enough. Simply writing without studying the web analytics and social metrics behind your content, you are not making your content worthy. It is important that every word you write has to be backed by meaningful data and facts, otherwise, it is just void - Building a Community
A digital copywriter’s aim is not only to write for his clients or creating content out of nothing but also building his own community alongside. Building one’s own community gives you loyal followers of your work and thus helps you in getting more business and income. - Promoting your Content
Like any other profession, digital copywriters look for more work and opportunities. Creating a brand image is important, and for that writing well is just half the picture. There are many entrepreneurial writers who stand apart, by not only writing but also promoting that content on various social media. If you aspire to become a digital copywriter, learn content promotion in addition to creation and building up networks.
- SEO Focused Content
SEO, or Search Engine Optimization helps to find your work, content quickly and with ease. The name, SEO, itself tells us how important it is for aspiring digital copywriters, and one should focus on mastering it. Learning how to conduct keyword research or being aware in including anchor text links within content, etc. will add fluency in search and make your writing more valuable. - Creating Effective Content
Your work is not only to write what your clients ask you to. They are paying you so that your work can help their business grow. Writing blogs and articles for your client is the first step. To move forward in this career, learn how to create email marketing campaigns, promotional campaigns and landing pages that convert like crazy. You should know how to write effectively which can lead to thousands of tweets. If you want to be an in-demand digital copywriter, you should be able to master this and more.
These are just the basic guidelines on becoming a digital copywriter, the baby steps if you may call. A true digital copywriter will not only excel in these above areas but create his own portfolio and his own definition for his work. Each client is different, thus your style of writing also depends on which kind of client you land. However, always remember to stay focused.