Facebook has roughly 2.98 billion active users on the platform as of Q1 2023, and that is enough evidence as to why Facebook advertising is one of the most effective ways to promote your products and services. With the diverse range of people using Facebook, it will be beyond easy for you to find your target audience in any niche and gain wide exposure for your brand.
Facebook advertising is no rocket science; however, if you are a beginner, advertising on the platform may seem complicated. But it doesn’t have to be so. Follow our beginner’s guide to Facebook advertising and master the advertising game in no time!
Why Facebook Advertising?
Why not? Facebook is one of the most popular social media platforms, with more than 2.98 billion monthly users, which makes it easy for businesses to find their potential customers amongst the vast group of people on the platform.
Facebook advertising is beneficial and effective for various reasons. It has excellent targeting options for e-commerce entrepreneurs, allowing you to target your ads to a specific audience based on location, gender, age, interests, behavior, life events, etc.
Moreover, you can advertise your products and services on Facebook in varied content types, including posts, photos, videos, events, offers, website links, etc. Facebook offers numerous perks as an advertising platform, making it a powerful tool for e-commerce marketing.
Benefits of Facebook advertising
Suppose you are a newbie to the digital marketing world. In that case, you may be unaware of the excellent benefits social media platforms like Facebook or Instagram can offer for your brand reach and awareness. Many top businesses rely on Facebook for all their digital marketing needs. And this reliance is most likely to grow in the coming years. Let’s look at a few of the many benefits of Facebook advertising for your brands:
- Billions of active users
Facebook is used by more than 2 billion people worldwide, and it is one of the most popular social media platforms in the world. This means your brand advertisements reach a billion people, which can solely boost your brand awareness and even potential conversions for your business.
- Customization options
When creating a Facebook ad, you will be presented with many ad and audience customization options to make it easier and more convenient to reach your target audience. You can reach your target audience based on specific custom options such as age, gender, location, hobbies, interests, behavior, etc. Such customization options make it easier for brands to reach potential buyers and lead to better conversions.
- Campaigns are easy to set up
Creating ad campaigns in this technological era has never been easier! You are all set to create your brand ad campaign and effectively run it in just six to seven steps. Not just that, Facebook ads are also quick to deliver great results for our business and aid in boosting reach and conversions for your brand. Moreover, a study by WordStream shows that the average conversion rate for Facebook ads across all industries is 9.21%.
- Budget-friendly
Traditional advertising campaigns are scarily expensive and inefficient as compared to online campaigns. With traditional marketing, you spend thousands of dollars for a single campaign wherein you do not control who sees your ad. You simply launch the campaign in the hopes that you might get some sales or leads.
But with Facebook advertising, you are in control of everything, from who gets to see your ad to how much you can spend to setting your estimated reach; you can do it all on the platform and more at a very affordable price.
- Customized call-to-actions
A study by AdRoll shows that adding CTAs to your Facebook page can increase your click-through rate by up to 285%. CTAs direct your potential customers to your brand website and encourage them to make a purchase or perform an action that you would want them to do. Customized CTAs specific to your campaign objective and the product or service you are selling make driving in potential leads to your business easier and lead to potential conversions.
How to Start with Facebook Advertising?
To start advertising on Facebook, you must create a Facebook business page (if you haven’t already) and head to Ads Manager to create your ad campaign. Ads Manager is the perfect start to creating a successful ads campaign, especially for beginners.
Ads Manager is an all-in-one tool for creating ads, managing when and where they will run and tracking campaign performance. Here is a step-by-step guide for how to start your advertising journey on Facebook.
Step 1: Determine your Campaign Objective
Now that you have created your ad campaign start by choosing a campaign objective from the list of objectives that Facebook offers. To successfully determine your campaign objective, you must be aware of your brand and ad goals.
Step 2: Name your campaign
Give a name to your Facebook campaign and add special categories if they are related to credit, politics social issues, etc. Add your Campaign details, and if you wish to undertake A/B testing of your ad, you can set that up, and once it is published, you can run the test against another ad of your choice.
Step 3: Set your budget and preferred schedule
Choose which page to promote and set your ad name, after which you must determine how much money you will spend on the ad and set a proper budget. You can choose between a daily or lifetime budget and set a start and end date per your ad schedule.
An efficient way to run your paid Facebook ad campaign is to follow the ad schedule because your target audience will most likely be on Facebook.
Step 4: Build your target audience
Start building your target audience for your ads by scrolling down. Select the preferences of your target audience, such as target location, gender, age, language, etc. Under the location option, you can include or exclude cities per your ad requirements. You can also choose to prioritize people who have recently shown an interest in the products and services you sell.
Another section of building the target audience deals with detailed targeting. Detailed targeting allows for a more effective targeting strategy ensuring maximum ROI. With Detailed Targeting, you can include or exclude a specific group based on demographics, cities, interests, behaviors, etc.
Step 5: Choose your ad placements
Once you complete detailed targeting of your preferred audience, you can choose where your ads will appear. You can choose the Advantages + Placements option if you are a beginner. With this option, Facebook will be placing your ads where it is likely to get more reach.
After gaining enough experience, you can choose the Manual Placement option, as it requires more research and an in-depth understanding of your campaign objective to choose where specifically your ads will likely get more reach and create ad placements accordingly.
Step 6: Set brand safety
Brand safety refers to ensuring you exclude certain types of content that would be inappropriate to appear with your ad. By setting brand safety regulations, you can block specific websites, videos or images that might be inappropriate or not benefit your ad reach in any way. Once you set brand safety according to your specific needs, take a last look at your potential reach and page likes estimates, and if you are satisfied with the numbers you see, you can move on to the final step.
Step 7: Create the ad
Start by choosing your ad format and continue adding text and media components to your ad. Please note that your format will vary per your chosen campaign objective. Once you have added all the necessary details for your ad, click the preview button on the right to see your Facebook Ad’s appearance before finally launching it. If you are happy with how the ad looks, you are good to go and can publish your ad on the Facebook platform for billions of people to access it.
wrapping up
Facebook advertising is no rocket science; however, the platform may seem quite complicated if you are an advertising beginner. But it doesn’t have to be so. Follow our beginner’s guide to Facebook advertising and master the advertising game in no time!
All these steps might sound overwhelming and more so for beginners like you, but you can always rely on expert guidance if you wish to! With BM Consulting and our group of social media marketing experts, you need not worry about anything, and we will take care of all your advertising and deliver solid results exactly as you had imagined! Connect with us now to ensure a great future for your business later!