Making the Right Digital Advertising Decision: When to Choose Google Ads

In today’s digital age, the right advertising will only land you the desired results for your business. A wide variety of options are available to promote your products and services online effectively. One such prominent platform in the field of digital advertising is Google Ads.

The advertising platform works on a pay-per-click (PPC) model in which businesses undertake keyword bidding to have their ads featured on Google’s search engine result pages. The cost per click (CPC) depends on how competitive the keyword is. This means that the higher the keyword competition, the higher the price.

Understanding Your Audience

Google Ads is a versatile platform that allows for diverse audience targeting. Your target audience and demographics are crucial factors you need to figure out before you choose your ideal advertising platform.

If you have a product or service people are looking for, then Google Ads is your ideal choice. If you run a business aiming to increase conversions above everything else, then Google Ads can help you reach a very large pool of people searching for products and services you can offer.

Campaign Objectives

Clear and detailed objectives are crucial to running a successful digital marketing campaign. Identifying and defining specific advertising goals will help you better determine the type of advertising campaign that would benefit you.

Google Ads is the perfect choice for businesses looking to create or improve brand awareness, lead generation, website traffic and sales. As a business, you must align your campaign objectives with your specific business goals to ensure maximum relevance and impact.

Budget Considerations

Another crucial factor to consider before you decide to choose Google Ads is the budget. A cost-effective advertising strategy ensures no hindrances occur and your ad campaign maintains a smooth flow.

If you are looking for a cost-effective way to run your ads, then Google Ads is your best bet. Google Ads operates on a PPC model, the pay-per-click model. Businesses only have to pay using this model when users engage with their ads. This cost-effective method of advertisement is particularly advantageous for businesses with limited budgets.

Moreover, Google Ads allows for flexible budget adjustments simultaneously for small and large-scale campaigns. So, if you are a small business, start your Google Ads journey with a modest budget, and you can scale up as you improve and observe performance.

Keyword Strategy

When it comes to digital advertising, a strong and effective Keyword strategy is highly important to stay ahead of your competition and be discovered by your target audience. It boosts brand visibility and conversions for your business.

Targeted keywords play a crucial role in connecting ads with user intent. Relevant keywords are highly impactful in driving ad visibility, essential for your business to thrive and succeed. Moreover, a well-researched and strategic approach to keyword selection will improve your chances of getting discovered and approached by your target audience, thereby increasing the right kind of traffic for your business.

One of the greatest advantages of Google Ads is that the platform facilitates keyword-driven campaigns. Google Ads Keyword Planner is a powerful tool within the platform that allows for comprehensive keyword research. With the tool, you can undertake comprehensive, more effective keyword research that aligns better with your user’s intent.

With the right keyword strategy, advertisers can maximize the effectiveness of their Google Ads campaigns. Understanding the benefits of Google Ads Keyword Planner, aligning keywords with user intent, and consistently optimizing keyword selections help run a more targeted and efficient advertising approach on the platform.


Google Ads is a popular platform that helps companies increase visibility for their brand and promote their products to boost sales. This strategic use of the Google Ads platform enhances the relevance of your advertisements amongst your target audience.

It also plays an important role in improving the overall performance and return on investment of your digital advertising campaigns. Connect with BM Consulting today if you are looking for reliable Google Ads services to grow your business!

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