Shopify is an e-commerce platform widely used by large and small businesses alike for creating an online presence to showcase and promote their products to a wide range of audience. Around June-July 2021 Shopify launched one of the greatest improvements on the platform; the Shopify Online Store 2.0 offering more flexibility in creating or upgrading your Shopify stores effectively.

But what are Shopify 2.0 themes? And how will these themes benefit your Shopify Store? Should you upgrade your store to the 2.0 version? Let’s clear all your doubts one-by-one, shall we?

What is Shopify Online Store 2.0?

Shopify Online Store 2.0 is an upgrade released on the Shopify platform to enhance store performance, save time and enable better content management for the owners of the Shopify store. More than 1.7 billion businesses are managed by Shopify hence, it is crucial that the platform comes up with better upgrades and innovations to continue to inspire the store owners worldwide.

Shopify is one of the most intuitive platforms with its exceptional features attracting more and more brands and businesses to build their store. However, limited customization options, especially for product and landing pages were one drawback of the platform which was rectified with the launch of Shopify Online Store 2.0.

The Launch of ‘Dawn’ Theme

Along with the Online Store 2.0, Shopify also introduced Dawn, a free and mobile-first theme that can maximize the abilities of the 2.0 store. The Dawn theme is highly customizable as compared to the older versions and comes with a great frontend combined with convenient drag and drop elements called “sections everywhere”.

Such a shape-shifting launch of the new theme has allowed store owners to personalize and customize their stores better to make it look more organized and easier for customers to navigate your site leading to boost in site traffic and conversions.

Features of Shopify Online Store 2.0

Advantages of Shopify 2.0 Themes

• Sections Everywhere

Shopify came up with a new and significant feature called ‘Sections Everywhere’ and this feature enables adding multiple sections to your store helping improve customer experience thereby boosting sales.

Sections are content blocks on your website used to customize the appearance of your online store and with ‘Sections Everywhere’ having multiple sections to your site allows customers to easily navigate through your site boosting traffic and sales for your business.

• Upgraded Shopify Metafields

Another great feature of the Shopify Online Store 2.0 is the upgraded Shopify metafields. With this upgrade, you can easily add extra content, images or pieces of information for a particular product or a customer’s order opening up a range of opportunities and possibilities to personalize and customize your store.

With the addition of metafield types such as color, product, variant page, measurements, file, data, time, true or false, number, rating, etc. and many more storing and managing multiple metafields on Shopify has never been easier.

With the upgraded Shopify Metafields you can create unique product descriptions for each product, add ingredient lists if required, add more content such as URLs, videos, images and more.

• Faster Product Filtering

Faster and better product filtering is the future of Shopify stores now. Since they are now an inbuilt feature on Shopify product filtering is made easy allowing enhanced site speed and performance and decreasing bounce rates.

With the new feature, managing and using filters has become much easier and convenient not just for store merchants but also for the customers visiting your site helping boost site traffic and potentially conversions.

• New multilingual capabilities

Shopify stores can enjoy the new feature of multilingual capabilities without needing external integrations or a headless setup. Now you can build multilingual stores on Shopify which can extensively boost reach of your Shopify store and lead to conversions.

With a multilingual store more and more people from a diverse background can easily access your store opening up possibilities for improved reach and increased awareness for your business among the consumers.

• Improved Theme Editor

The Online Store 2.0 themes come with much more features and advantages as compared to the older Theme Editor. With the improved Theme Editor creating and managing templates are easier than ever.

The new and improved Theme Editor is highly user-friendly and makes it easier for you to navigate and edit your site as it has the available features and functionalities all at one place.

Such a feature can prove to be handy saving ample time when it comes to making changes or updates to your Shopify store.

Shopify to Shopify 2.0 migration

We are all well aware of the importance of excellent site speed for our business growth and success. A broad study by Aberdeen Group found that “A 1-second delay in page-load time equals 11% fewer page views, a 16% decrease in customer satisfaction a 7% loss in conversions”.

Additionally, as of April 2021, Google’s search algorithm has started to prioritize faster sites over slower ones which means that faster sites will rank higher in organic searches.

Migrating to Shopify 2.0 version is an ideal and beneficial choice for your business because as per a P3 Media case study, migration to the new Shopify 2.0 version can result in 2X ROI for your business due to its vastly improved tools and capabilities.

At P3 Media, the developers migrated a handful of their Shopify Plus clients and the results were overwhelming and rewarding. The Shopify OS 2.0 delivers a faster UX, is easier to develop websites on, and is overall easier to maintain and run. Moreover, enterprise level Shopify merchants can migrate to the 2.0 version in around 4 weeks.

Big brands using Shopify Plus

• Netflix
  
  

Netflix Shop Home Page

Netflix recently entered the Shopify e-commerce space by launching on Shopify Plus and they recently started offering limited edition merchandise of popular Netflix shows. Also, Netflix’s site is an example of Shopify’s new Online Store 2.0.

• Polaroid Originals
  
  

Polaroid Originals Home Page

Polaroid Originals is a popular name in the field of instant photography and despite the digital revolution the company is very much thriving. The company has largely invested in technology and innovation along with their e-commerce channel, Shopify Plus.

• ColourPop
  
  

ColourPop Home Page

ColourPop was founded in 2014, in the city of Angels, Los Angeles. ColourPop was created by Seed Beauty, a popular brand who prides themselves of selling products that are cruelty-free and pocket-friendly at the same time. You will all kinds of lipstick shades and quality by ColourPop on our Shopify platform.

• Kylie Cosmetics
  
  

Kylie Cosmetics Home Page

Kylie Jenner, the cosmetic queen of the Kardashian family not so long ago sold her new eyeshadow palette within just 2 mins. The sensational media celebrity and businesswoman boast 11 million followers on Twitter and her Instagram account is one of the most followed accounts on Instagram.

Wrapping Up