The Evolution of Social Media Marketing: Trends and Strategies for 2024
Social media is a key digital marketing tool that serves as a conduit between brands and their audiences in the current fluid market environment. The year
Category: Social Media Marketing
A Beginner’s Guide to Facebook Advertising
Facebook has roughly 2.98 billion active users on the platform as of Q1 2023, and that is enough evidence as to why Facebook advertising is one of
Email Marketing vs. Social Media Marketing: Revealing the Clear Winner
The internet is filled with billions of internet users worldwide. According to Statista, as of July 2023, there are more than 5.19 billion internet users
Exploring Opportunities in the Retail Media Advertising Platform Market (2023-2030)
Infinity Business Insights introduced a new report recently titled “Retail Media Advertising Platform Market” that contains a critical assessment of the retail advertising market and
Avoid These Branding Mistakes That Can Harm Your D2C Brand!
D2C Brands is seeing a rapid surge in its popularity and influence on the customers. And when businesses deal directly with customers, the most crucial
E-Commerce Analytics to maximize ROI: Part 1
E-commerce analytics is one of the more popular tactics that help ensure business growth and drive success. Almost all the important marketing decisions a business
Social Media Advertising Secrets: Maximising ROI Across Different Platforms
Social Media has become an integral part of not just our personal lives but also our professional lives. Businesses have been impacted the most due
Social media marketing – the lesser-known platforms
Nowadays, social media has reached almost all corners of the world, and practically nothing else can beat social media’s impact and influence on us users.
Social media integration for ecommerce stores – Do’s and Don’ts
What is website social media integration? In simple terms, social media integration is an act of connecting your social media accounts to your website. It
Impact of video on paid ads
As per a recent survey conducted by Wyzowl, 86% of businesses use video as a marketing tool. Video ads are expected to drive