An e-commerce platform is a highly beneficial and vital avenue for businesses looking to increase their client base and showcase their products and services for buyers. E-commerce platforms allow businesses to create an online presence in the platform for potential customers to visit the site and make a purchase. Creating an online store helps businesses improve product visibility and brand awareness.

According to a Statista report, a 56% increase in online purchases will be seen by 2026. This means that the importance and significance of e-commerce platforms will only increase in the next few years and be an inevitable part of a brand’s growth and success.

Importance of choosing the right platform

Choosing the right platform for your business is crucial for growth and success. There are specific needs and requirements, and choosing the right platform that aligns best with your business aims and goals is important for successful brand visibility and awareness. E-commerce platforms have immense reach and will only improve further in the coming years due to our increased reliance on technology and its consistent evolvement.

  • The right e-commerce platform for your business helps manage your website seamlessly with marketing, sales and operations.
  • The best e-commerce platform for your business offers fast and flexible software solutions and exceptional customer experience, streamlines your store operations efficiently and creates ample growth opportunities for your business.
  • The right e-commerce platform allows efficient growth of your business and enables expanding your offerings and services quickly.
  • Selecting an already proven platform such as Shopify or Amazon will ensure built-in customer personalization, and they can be a more affordable and safer option for your brand.

Top Ecommerce Platforms in 2023         

  • Wix

Wix was originally a website builder with drag-and-drop features, and gradually, this platform has grown to become a reliable place for many online stores. Wix is not as flexible and easy to use as Shopify because you can’t sell across multiple channels without using apps, nor does it have an abandoned cart recovery feature. Key features of the Wix platform include:

  • WooCommerce

WooCommerce was created by WooThemes in the year 2011. This platform was created as an e-commerce extension for the popular WordPress content management system. WooCommerce is the best for WordPress sites as it is the most flexible and affordable option for all WordPress users looking to create a full-fledged e-commerce site. Some interesting features of WooCommerce are:

  • WooCommerce is a free plug-in to add e-commerce functions to your WordPress site.
  • WooCommerce features integrated analytics, reporting, shipping, tax tools and more, all free.
  • WooCommerce extensions allow users to sell their products on social media and marketplaces such as Facebook, eBay, Pinterest, and Amazon.
  • WooCommerce is free to use, but for the platform to reach close to the standards of Shopify and BigCommerce, it may cost up to $300.
  • Shopify

The Shopify platform was started in 2004 by three entrepreneurs who tried to start a snowboarding equipment store and created Shopify, which currently has more than 11500 employees worldwide. Shopify is the overall best e-commerce platform because it is easy to use, robust and easy to use and can be conveniently used by both beginners and experts. Some of the many features of the Shopify platform include:

  • Shopify is an all-in-one platform, and it is easy to set up and run an online store.
  • Shopify offers advanced inventory management features. Users can easily view stock levels and orders at a glance and create custom product pages, etc.
  • Shopify comes with inbuilt payment processors with major debit and credit cards.
  • Shopify streamlines shipping tasks and provides customers with tracking information as well.
  • Shopify has around 100 store themes, both free and paid.
  • Shopify offers free website building services, but its paid services start at $29 monthly.

Key Factors to Consider while choosing the right ecommerce platform

  • Scalability and flexibility

An e-commerce platform should be highly flexible, scalable, and efficient. An e-commerce platform that allows your online store to scale faster by delivering a quality UX for site visitors is crucial. Moreover, understanding how many customers a platform can handle when the site is busy, how it scales horizontally and vertically and reviewing your site speed is another critical assessment you need to make.

Additionally, you must ensure that the platform’s customisation options should align with your specific and unique business needs. And if it doesn’t, you are better off finding a platform that caters to all your business needs and requirements to grow and succeed better.

  • Integration capabilities

While choosing the right e-commerce platform, you should be aware of the integration capabilities of each of these platforms to find out which tools suit your business needs the most. Research how compatible the platform is with the third-party apps and its existing systems to ensure it can cater to your needs. Similarly, ensure that the e-commerce platform you choose offers API availability to undertake seamless data exchange.

  • Performance and speed

For the best user experience, your e-commerce platform must have a fast loading speed and excellent site performance. The easier it is for the users to navigate your site, the better your chances of improving site reach and boosting conversions. Furthermore, you need to ensure the functionality of your platform’s server and its overall reliability with your online store.

Wrapping Up

Choosing an e-commerce platform can be difficult, especially when there are so many options to choose from out there. Those mentioned above are some pointers you should be mindful of to make an informed decision about your business. We at BM Consulting are partnered with Shopify and provide all website development services on the platform under one roof. Our Shopify experts will ensure all your business needs are met, exceed your expectations, and create an online presence on the platform exactly as you envisioned! Connect with us to know more!

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