If you’re launching a new e-commerce store, it’s essential to keep track of its performance and measure conversion rates on a regular basis. This will help you identify where things are going wrong and what areas of your site need more attention.
To succeed in today’s demanding online environment, it’s important to optimize your Shopify store for peak performance with the right tracking tools. The right tracking tools will help you monitor your sales performance, understand what your customers like about your products, monitor which areas of the website they are most interested in and much more.
Read on to learn about the best tracking tools for Shopify stores so that you can grow your business effectively.
Google
Google’s analytics tools are some of the most powerful and effective ones on the market. You can use these tools to track your traffic statistics, conversion rates, customer behaviour and buying patterns, site speed, and much more. When you integrate your Shopify store with Google Analytics, you can use it to track customer spending and revenue, viewable rates, and abandonment rates. You can also use Google Analytics to monitor traffic by source, channel, device, and region. This information can help you create more effective and targeted marketing campaigns to bring more traffic to your site. If you have an e-commerce website, you really can’t afford to lose on Google Analytics. It’s one of the best tracking tools for Shopify stores and one that all serious Shopify store owners should consider using.
How to connect to Google Analytics?
Step 1: Go to your online store on the Shopify dashboard.
Step 2: Click on preferences.
Step 3: Add the analytics measurement id under the Google Analytics section.
You can also add the javascript code found on analytics. To use enhanced conversions, simply tick mark the box below the javascript.
Step 4: Shopify does not allow you to add Google Analytics 4 property measurement id under this section. To do so, you need to add the code under theme liquid files directly.
How to connect to Google Ads and Merchant Center?
Step 1: Download the Google app from the Shopify app store.
Step 2: From the 3 options on the menu, click on Settings.
Step 3: Scroll down and enter/select your merchant centre account id.
Step 4: Just below this option, you will a section to connect Google ads account. Select/enter your Google Ads account id.
Step 5: On the same page, you also have product settings where you can choose SEO titles and descriptions instead of that mentioned on the website.
Tiktok
If you’re looking to reach more young people and increase sales with video marketing, Tiktok might be just what you need. This video-sharing platform is extremely popular among younger demographics. One of the most effective ways to use Tiktok to promote your Shopify store is to create a video advertising your products and brand. You can then promote your video through Tiktok’s paid advertising platform. You can also use Tiktok to host customer engagement videos, product unboxings, and behind-the-scenes footage from your business. TikTok’s analytics tools make it easy to see how your videos are performing and which ones are the most-watched and liked. Tiktok can be used to boost your Shopify store’s sales and reach new audiences.
How to connect to Tiktok?
Step 1: Install the Tiktok app from Shopify’s app store.
Step 2: Click on the TikTok app under Sales Channel and then clicks on Settings from the top menu.
Step 3: Enter your TikTok ad account id under Tiktok Ads Manager and click on the Connect button.
Step 4: Next, click on the data sharing option right below Marketing. Here, you can select the customer data level sharing as standard, enhanced or maximum. Once selected, you will have an option to create a pixel id or connect to an existing one. Lastly, click on the Connect button.
Marketing on Facebook can be a great way to boost your store’s sales. You can create engaging ads that target specific demographics, including people who have visited your Shopify store. You can use Facebook’s powerful advertising platform to show your ads to the right people at the right time. Facebook has many different tools that can help you grow your business, including analytics and insights. You can integrate your Shopify store with Facebook so that you can see your store’s performance through Facebook’s analytics. This will make it easy to track your store’s revenue, customer engagement, and more. Facebook is one of the most powerful social media platforms available today. When used effectively, it has the potential to increase your store’s sales by a significant margin.
How to connect Facebook pixel?
Step 1: Go to your online store on the Shopify dashboard.
Step 2: Click on preferences.
Step 3: You can connect the Facebook pixel in just 1 simple step by entering the id under the facebook pixel id section.
Snapchat
Snapchat is one of the best tools for bringing more traffic to your Shopify store. You can use this tool to create and host promotional content for your e-commerce business. This is a great way to promote new products, upcoming sales, and other information that might be useful to your customers. When you use Snapchat to promote your Shopify store, you can build a strong and engaged following. This will bring more traffic to your website and might even lead to sales. Snapchat’s analytics features can help you understand which types of content are most engaging and when your audience would like to see it. This information can be used to create even more effective marketing campaigns. If you have yet to start using social media marketing to promote your Shopify store, Snapchat is a great place to start.
Pinterest can be a powerful tool for increasing traffic to your Shopify store. This social network is extremely popular among women and mothers, making it a great place to promote your products and brand. You can use Pinterest’s collaborative advertising platform to create engaging and eye-catching ad campaigns. This is a great way to introduce your products to new audiences and generate more interest in your store. Pinterest also has powerful analytics tools that make it easy to track your ad performance. This will allow you to see which ads are generating the most interest and make adjustments as necessary. If you’re looking to bring even more traffic to your Shopify store, Pinterest is a great social media platform to focus on.
Conclusion
The e-commerce industry is growing rapidly, and a considerable number of businesses are expected to launch their own e-commerce sites in the near future. If you’re thinking about launching a new e-commerce store, it’s important to keep track of its performance and measure conversion rates on a regular basis. This will help you identify where things are going wrong and what areas of your site need more attention. To succeed in today’s demanding online environment, it’s important to optimize your Shopify store for peak performance with the right tracking tools.
If you need help in implementing tracking tools on Shopify to better track your conversion goals, feel free to reach out to us at BM Consulting or visit www.bmconsulting.co.
This blog has been compiled by Ayushi & published by Aditya