Why You Should Outsource Your Amazon PPC Services
The Amazon marketplace is a highly competitive environment, and managing an advertising strategy can be a challenging task for many sellers. According to recent surveys, over 45% of sellers report difficulties in managing their advertising campaigns on the platform. As the Amazon ecosystem continues to evolve at a rapid pace, it takes significant resources, including time, effort, and money, to effectively drive profits through advertising on the platform.
To improve the overall effectiveness of campaigns and achieve desired results, many sellers are turning to outsourcing their Amazon PPC business to experts or utilizing specialized software. In this post, we will explore the reasons for outsourcing, provide guidelines for selecting the appropriate agency or software, and detail the potential benefits of outsourcing. Additionally, we will delve into best practices, strategies and more to help you make an informed decision on whether outsourcing your Amazon PPC business is the right choice for your business.
Outsourcing Amazon PPC services can provide several benefits for a business. Firstly, it allows the business to focus on their core competencies and leave the management of their Amazon advertising campaigns to a team of experts. This can lead to more effective and efficient use of resources and can ultimately result in a higher return on investment. Additionally, an experienced PPC agency will have a deep understanding of the Amazon advertising platform and will be able to utilize this knowledge to drive more sales and conversions for the business. They can also provide valuable insights and data-driven recommendations to optimize the performance of the campaigns over time.
Advance and Innovative approach to resolve challenges
Staying ahead of the curve on Amazon’s constantly evolving platform and advertising options is crucial for sellers looking to gain an edge in the marketplace. This requires a deep understanding of the latest features available, such as Amazon DSP, day-parting, product targeting, and competitor strategies. Outsourcing to experts in Amazon PPC can provide cutting-edge solutions for complex problems by leveraging their intensive subject matter expertise and staying up-to-date with industry trends. These experts are well-versed in utilizing the latest options available on the platform to optimize campaigns for better performance, conversion, and return on investment.
Time Saving
Managing and optimizing your Amazon PPC campaigns is a time-consuming task that requires constant attention. From researching keywords to analyzing wasted ad spend, there are many moving parts that need to be tracked and adjusted to achieve meaningful results. If you find yourself short on time, outsourcing your Amazon PPC to an expert can help to ensure that your campaigns are consistently monitored and optimized to deliver best results and minimize unwanted risks.
Understands the Competitive Market
As of 2022, Amazon’s advertising business has seen a significant expansion, with an annual revenue run rate of nearly $40 billion. This represents a ten-fold increase in just five years. The growth of Amazon’s advertising revenue is driven by the expanding reach and evolving nature of its advertising offerings. Initially, the platform provided basic functionality for promoting products in search results, but over the years, it has grown to include a wide range of ad types, technologies, data, and solutions for brands to connect with consumers. This includes not only retail advertising but also non-retail advertising across various industries.
To succeed in Amazon advertising, it is essential to secure favorable ad placements and optimize ad spend in the face of intense competition. However, manually optimizing bids can be a daunting task, especially for those without a deep understanding of Amazon PPC. In order to achieve success, businesses may need to turn to technology or tools to automate these tasks.
The competitive nature of Amazon advertising is becoming increasingly pronounced, with established brands investing more heavily in the platform and driving up ad costs. To remain competitive, it is essential to have a strong advertising strategy in place and to take advantage of the latest tools and technologies available. This is particularly true in today’s market as advertising prices have changed in most places. Effectively managing your advertising efforts will be the key to your business’s success and maintaining an edge over the competition.
In-depth data and insights
As an advertising manager or business owner, one of the challenges on Amazon is, understanding the proportion of new customers to your brand, the keywords that customers use to find your products, and the performance of your brand and generic campaigns. Additionally, it can be difficult to continually evaluate competitors and gain insights to stay ahead in the market. While Amazon does offer the Amazon Brand Analytics feature for brand owners, it may not provide all the necessary information to fully understand and optimize your business.
Outsourcing an agency can help you better understand the insights, market and competition which will help you scale up your business.
Cost Effective
Ad campaign management works well if you put in adequate effort and time. It is inexpensive if you grasp the ins and outs of Amazon advertising. However, if you do not manage your campaigns properly, you will lose customers and money.
If you choose to handle your campaigns through an agency or software, you can:
- Increase campaign efficiency, resulting in less wasted ad expenditure.
- Boost your monthly profit and revenue.
- Increase ROI by experimenting with various solutions.
- Effectively optimize your everyday budget
Having an advertising partner would yield better results if you look at the broad picture and are eager to scale your firm.
Customer support
By choosing an Amazon advertising agency as a partner, you will gain access to specialized support right away. This means you will have resources to assist you in maximizing your Amazon sales. To track the performance of your advertising campaigns, it is advisable to schedule regular meetings with your assigned account manager to stay informed about the progress of your campaigns.
Other Services
Marketing consultants offer a wide range of services to support businesses in different ways. In addition to campaign management, they also provide services such as designing creative assets, such as images and videos, which can be used to promote your products. Listing optimization, which includes fine-tuning product titles, descriptions, and images to make them more appealing to customers, can also be offered. They also can help with off-channel marketing efforts, such as email campaigns and social media advertising, which can help drive traffic to your Amazon store and increase conversions.
These additional services can add value to your organization by providing a more comprehensive approach to your marketing efforts. This can help to improve the overall performance of your advertising campaigns, increase your visibility on Amazon, and drive more sales. A marketing consultant can help you identify areas of improvement and develop a strategy to address them, this way; your business can grow and reach its full potential.
Conclusion
BM Consulting is a performance marketing agency that specializes in Amazon advertising services. As an experienced agency, we have a deep understanding of the Amazon advertising platform and we are well-versed in utilizing the latest options available on the platform to optimize campaigns for better performance, conversion, and return on investment. Outsourcing to BM Consulting, can provide several benefits for a business such as allowing the business to focus on their core competencies, providing advanced and innovative approaches to resolving challenges, saving time, and providing understanding of the competitive market. Additionally, an experienced agency like BM Consulting can provide valuable insights and data-driven recommendations to optimize the performance of the campaigns over time.