Back to the fundamentals – what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing:
Chattels in Paid Campaign:
- Advertisement
- List of Search Engines
- Payment:
- When ad is clicked(Pay-Per-Click PPC)
- When ad is displayed (Cost-Per-Impression CPM)
Paid Search Marketing Process
Source: marketfunction.com
Keyword Research:
Consider a keyword list based on the Company’s product and services which is done by crawling the Company’s website and pick the keywords which have much relevance. After pulling possible keywords from the site, the next step is to cluster them into specific groups. This is where you put yourself in users mind.
Ad Copy Writing:
What matters with ads? Just annoying things for people. The answer is No. There is a fun exercise in creating a provoking ad. The ad copy usually runs between the title and the display URL. It is just a crackerjack tool not only to describe the Ads destination but also serves as effective for the visitor who might be interested that has bought the ad up.
Landing Page:
The key point to be noted is that the Home Page has actual difference from the Landing Page. It is an independent web page offbeat from the main home page. The Landing Page shouldn’t swamp the visitor with several links. The speed of the landing page loading is a significant point. When a visitor clicks an ad, he/she should be directed to a particular web page with a catchy overlook and not to be directed to Home Page again.
Campaign Setup:
The basic idea we get is from questioning our self as “what type of Campaign Do I need to create?” Once setup then there are series of questions to be raised in mind as
- Who are the target audience?
- Location and languages
- Bids and Budget
Tracking and Testing:
The final step is to evaluate the Campaign performance. Focus on what to be achieved by this Campaign and search according to the result to be achieved. The landing page performance can be checked for entire account or even the specific ad group. The result is targeted based on the Campaign mission.
Let’s get to the crucial part of the talk
Does investing in Paid Campaign fetch you desired result?
To all appearances it is a big YES. But let me tell you how.
Paid search is like head-to-foot for Targeting. Company target based on the products and services to get the more revenue to business. Target a specific group based on age, interest, location and all available options present to hook the advertiser.
In this fast growing world, everybody wants on hand payoff. Paid campaign gives an immediate result for the accomplishment of the process.
Wrangle more for the exposure. The Google search page contains enormous amount of data where all data competes for visitor’s scrutiny. With this incredible platform getting a position in first page is achievement and listed more number of times is a big deal coming to the door step.
So, with right intelligence and good patience paid search campaign tied up with organic search could get you more traffic and conversion rate which seems to be lost only with organic search.
If you are interested in taking up paid advertisements with Google, you may as well brush up your basic knowledge about Google AdWords. Or, make life easier! You may review our Paid campaign packages and contact us to help you out with it!