What is Website analysis and why you need it?       

Website Analysis gives you a deep intuitive understanding of the quality of the website. There is a low probability of people buying from a website after a negative experience. A smooth user experience is vital to keeping prospects engaged on your website. Analyzing your website gives you an idea of which areas are optimized and which areas need work. Doing this helps to give a smooth user experience to the one who is searching and browsing.

Analyzing your competitor’s website gives you an insight about the content and keywords to be added to your website to target customers, explore ways to improve the browsing experience, and adapt ideas to make your site stand out and achieve more conversions.

Let us see in detail about website analysis and why do we need it.

What is Website analysis?

Website analysis is a practice of testing and analyzing your website performance to improve its key performance metrics such as Search engine optimization (SEO), speed of the website, traffic, competition and user experience. You can analyze different performance areas, from where you rank in search results to your website’s load speed.

Web Analytics:

Web analytics is a term for the collection, analysis and reporting of website data. It is important to identify measures based on your organizational and user goals. and then use the website data to determine the probability of success or failure of a particular strategy to improve the user experience.

Website analytics platform measures activity and behavior on a website. For example, how many users visited a particular page of a website, how long they stayed there, how many pages they visited and how did they come to the website i.e. directly or through social media platforms.

Types of website analysis:

  • SEO: It helps you understand what people are searching for when they encounter your website online.
  • Speed: The speed of your website tells us how fast your site loads on different devices. Users prefer fast-loading websites as it makes their work easy than the slow loading websites.
  • Traffic: Analyzing your website traffic helps you to find where the users are coming and from where they are accessing it, including geographic location.
  • Competitor: Analyzing your competitor’s website will give you an idea of where you can improve and what all can be included in your website.

How to do Website Analysis:

In many of the guides on website analysis, we have seen a focus on the tactical data collection part of the process- but that’s just one part of the process. Definitely, it might help you access data and get more information about a website’s performance. However, these are some points that will help you analyze the key factors to improve the user experience.

  1. Set and understand your goal for the analysis.
  2. Make sense of the data
  3. Hypothesize how to improve your website
  4. Make changes and frequently optimize your content on the website.

    The Website Analysis Checklist:

Here is your four-step checklist for every website analysis you take on:

  • Set your intention and goal
  • Map out your ideal journey
  • Measure what’s happening
  • Brainstorm causes and solution

Tools for website Analysis:

Tools that are used to analyze website’s key performance metrics are:

You can do the Website analysis to get optimized results with the help of an expert team. Here, in BM Consulting, we provide expertise in the areas of digital marketing like website analysis, SEO, Paid search packages, social media marketing and many others. Contact us today or visit our website for Digital Marketing services that deliver effective results.

*This blog has been compiled by Snigdha*

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