Keep Monitoring Your Ads To Ensure That You Are Maximizing Your PPC ROI
How Do You Do This?
If You’re Looking To Analyze The Performance Of Your Ads, An Obvious The First Step Is To Take A Glance Within The AdWords Interface To See How Ads Are Performing By Monitoring And Analyzing The Campaigns That You Are Running.Here you can get Brief Idea After Seeing The Screen Shot Below
Your AdWords Performance Data Contains Table Structured Format Which Contains Column And Rows. Column Represents The Performance Metrics And The Rows Represents The Different Entities Like Campaigns, Ad groups, Ads, etc. Since Entities have a hierarchy, You Can Drill Down Into The Tables At Each Level To See More Specific Data.
Here Let You Know More About Some Important Metrics
Impressions: How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Clicks: When someone clicks your ad, like on the blue headline of a text
ad, AdWords counts that as a click.
CTR: A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. Hence CTR is very important metrics to analyze your ads performance.
CTR is also called as Click Through Rate and measured as no of clicks divided by the no of impressions.
A high CTR is a good indication that users find your ads helpful and relevant. You can use CTR to gauge which ads and keywords are successful for you and which need to be improved.
Avg CPC: The average amount that you’ve been charged for a click on your ad.
Max CPC: A bid that you set to determine the highest amount that
you’re willing to pay for a click on your ad.
Avg Position: Where on the page its ads showed up on average.
Cost: The how much money it spent.
Conversions: A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Conversions help you understand how much value your online ads bring to your business.Hence its very important factor for performance measure.
Cost/Conversion: How much it cost to get each conversion on average.
Conversion Rate: The average number of conversions per ad click,shown as a percentage.