Amazon is a search engine and it is comparatively easier than Google to rank for certain keywords. But if you repeat the keywords, it does not count as it is just stuffing your character. It provides a very simple platform where sellers can provide customers with all the relevant data for the empty fields, which makes it very easy to implement any changes.
How Amazon Search Terms are used
You can find products on Amazon only if they contain all the search terms a user enters during their product finding time. On Amazon, keyword optimization is much different than other search engines. You need to make sure that your product contains all the search terms a user enters for the search query and equip them with a lot of relevant search terms.
You can now use Amazon’s backend search fields by including all relevant search terms.
Prioritize certain keywords
Amazon has made changes in the character restrictions for Seller Central backend search fields. You can only use 249 characters in the backend search fields. The spaces, commas, and hyphens are included in the character count.
You need to start prioritizing a list of most relevant keywords for your product. In order to cover different keyword combinations, you need not to reuse any keywords. Make everything as unique as you can.
You should want your listing to be as relevant as possible so that your visibility, sales and overall rank in the search results grow. There are three main things you need to optimize for:
1. Visibility
2. Relevance
3. Conversions
You want the customers to see, click and buy your product. This is how it will happen.
Saving characters in Seller Central backend search fields
Your Amazon product should contain certain elements such as:
Brand name
Product line
Key feature
Product type
Colour
Size
Packaging/Quantity
In order to save space when entering Amazon search terms into the back end of Seller Central, you can avoid repetitions by using hyphenated keywords.
You also don’t need to differentiate between singular and plural forms because both get included in the search automatically.
There is no distinction made between the upper case letters and lower case letters.
Filler words and stop words are not included either, and exclamation marks should be avoided because it will only appear in a search query if exactly looked up that way.
In order to separate keywords, you should stick to just using single spaces as commas are not required and all they do is take up valuable character space.
All the keywords and key phrases that are not important enough to be a part of your title, bullets, or product description should fall into the Search Terms section in the back-end.
There are certain keyword research tools for you to check out and use them in order to increase your rankings.
Sonar – it is a free Amazon keyword research tool which helps you find all the important keywords you need to rank your product. Sonar will automatically provide a search volume estimate with the best keyword recommendations.
Merchant Words –They collect searches from Amazon shoppers which allows them to quickly find out the trends and what the customers actually want.
We know now that Amazon’ s search engine algorithm works in a certain way and that you must be smart when it comes to putting keywords. Using these techniques, you can rank higher and get more conversions than you would have gotten had you not followed this procedure.