Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.
So what’s New on Facebook?
A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.
Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.
Pages
- The first step for Business Latency is setting up the Facebook page.
- It costs no penny to set up a page which is very user friendly and even working well with low budget.
- When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
- It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.
Ads
- It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
- It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
- It is a good targeting parameter but it can get expensive based on the mission.
- Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.
Groups
- Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
- Here people get together to share information’s and ideas online which creates an active environment.
- It is a best way to gather the customer’s right stuff and gain more support with active presence.
- It is a lead source to expertise the business brand and have constant interaction for promoting the business.
Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.
Based On Goal
The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.
Seizing the Spotlight
Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.
Hike the Post
Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.
The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.
(Compiled by Nisha Ranjith)