Small business owners should be well accustomed to the latest SEO strategies to maximize traffic to their websites. This is a small write up about search engine optimization tips for small business owners to get started with the basics of SEO
- Ethical SEO :Search Engine Optimization helps you to get a good and quality traffic to your website.It is important you target quality and important keywords in the article or blog.Many SEO’s involve themselves in unethical practices like keyword spamming,where they keep stuffing articles with th keywords they want to rank for. There is no particular rule about” keyword density” as such,but as long as an article looks natural to the reader,you can bring out variations in the keywords you want to target.Make maximum use of synonyms and related keywords,that can help you gain good visibility on search engines.Many SEO agencies indulge themselves in paid link building practices.Remember,such practices may land you in multiple penalties.
- On Page & Off Page SEO Matters: Make sure the agency you have hired does both On Page and Off Page optimization of yur business website.You cannot stick to a single strategy when optimizing the website.It is important that an agency sends you a monthly analytics report,which must be result oriented. The longer you delay start doing SEO harder it is to rank higher. An SEO strategy that worked for someone else’s site isn’t may not work for yours because there are a lot many parameters in website analysis.
- Analyze Your Competitors:Analayzing what your competitors are upto,will help you to make your website more result oriented.Proper research and focussed approach will help you to tackle your competitors well.Use tools like Google Keyword Planner,SEMRush,Spyfu for keywords and competitor research.
- Cost & Time SEO will generate big results if you invest time in Quality research.”Content is King”.A good Content and building online relationships will increase your visibility. The results of SEO work done today might not become instant, and might not be credited by search engines, for weeks, or even months. It is all about build authority and trust, you should not expect competing with high ranking websites until you achieve authority.If you want to rank higher,you must keep your website updated with quality content.Hire a good SEO agency that can provide a content writer who has a domain expertise in your business niche.
- Adapt Yourself to latest Algorithm updates. To attain and maintain rankings your SEO agency must adapt to latest SEO strategy as search engines evolve over time. And You can keep yourselves updated reading SEO blogs and even via Webmaster Guidelines and Webmaster Help Videos.Remember,a Google penalty may result in a significant, and often long-term, loss of visitors to your site. Low quality backlinks and low quality content on website can result in being penalised by search engines.Make sure your website does not have copied content.You may even be penalized for similar content on multiple pages
- Multiply your traffic sources:Do not rely 100% on Google.You should put equal efforts in other sources like PPC,Social Media. . If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
- Quality Content:As mentioned above,”Content is King”.So make sure your website has got an engaging content.The longer people will stay on your site, the less will be your bounce ratio, resulting in improvement in quality signals and improvements in rankings.Claim authorship to your content.Link your Google+ account to your content.This will improve authority of your content.Creating videos will improve on page time of your page,and also get you links from video shairing sites.People like to share statistics,Graphs and infographics than plain content.Last but not the least,make sure your website has presence on social network.
You should always keep SEO as important factor in digital marketing, following best practices. These Search Engine Optimization tips for small business will help you in maximizing revenue opportunities.