If you intend to contribute posts on LinkedIn and as a Business you surely do not want your posts to get wasted. Of course you would want your posts to generate the right audience to read your articles. Moreover now with LinkedIn allows everyone the ability to publish articles, the biggest challenge remains is to sustain your articles viewership.
We with continued intensive learning have understood the process of publishing articles on LinkedIn. We make your publishing process more worthy with useful tips to follow:
Write attention grabbing headlines as they matter a lot
On an average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money. Write content that resonate with your connections, followers, and target audience.
A well written headline is the one that generates emotion and that targets an audience. It is the best hook you can have to get someone to STOP and read your article. Make it catchy, and remember that your potential readers are overwhelmed with distractions. Good headlines tap into your target audience’s self-interest.
When you learn the importance of good headlines, you’re sure to get the eyeballs rolling. Remember, generic and confusing headlines don’t tend to entice the readers at all.
Write content that resonate with your connections, followers, and target audience. Write content that resonate with your connections, followers, and target audience.
Grip your audience with a compelling picture at the top.
Avoid generic clip art photos, because they don’t work. People over the time have moved from blogs to microblogs and now to multimedia microblogs. The only direction to go is to communicate with pictures. With Instagram you can communicate purely with images. Sometimes words aren’t even necessary. It is far better to use one of your own photos, or to find a really creative image on Flickr. The simpler your image, there are better chances of audience getting involved. Pictures are really small when shown as a link to potential readers.
Proof your article to check on typos and poor grammar.
Typo errors and poor grammar are the fastest ways to scare readers away. It suggests you can’t think clearly. Posts published with typo and grammatical errors do not do any good to you, instead it spoils your reputation. If at all you don’t have time to proof your articles, it’s better to stop posting them.
Do not scare from sharing, use other sites to optimum level and draw attention to your post
Use Twitter, Slideshare and Google+ to drive readers to your LinkedIn articles. LinkedIn alone will not drive all the traffic, you need to publish and share on other networks too to drive the desired results. Once people start reading and sharing your piece, readership will grow on its own. However post only through relevant LinkedIn Groups and remember tolimit sharing to 1 or 2 groups, so your post isn’t perceived as spam because if no one ever notices your article, it will die a slow and lonely death.
Be subtle in your promotions, restrain from self-promotion.
Try to offer enough information so that people know what you do, but not so much that people tend to shy away from you as you sound and represent self like a slimy car salesman, eager to generate sales. Maintain a delicate balance. Remember, posts that are overly promotional may lose exposure. Avoid LinkedIn pitches, people tend to avoid these people like plague.
Engage yourself to share posts by others
Before you ask others to share your articles, you should to engage with other members by liking and sharing their posts. There are thousands of ways to help others; try as many as you can.