Marketing is empowered and driven by numerous factors – these are the actual building blocks of any marketing strategy that need to be enforced at all times. In almost all methods that are used for marketing, it is the ‘type’ of content that is important which has been used to penetrate through the target audience. As it has always prevailed among marketers – content is king and therefore, it is undoubtedly necessary to portray the content appropriately in order to reach out successfully.
Among the different types, content containing images, colour and visuals have by far caught the attention of population at large. Information is better absorbed if it is represented in a way that appeals to the target audience. In today’s world of haste and rush, we need to present the audience with information that can be quickly apprehended by them. Research proves that the brain processes images 60000 times faster than text, so there is the gateway open for creatives!
When the population to date is swiftly moving across a wide range if channels, devices, gadgets and screens; the compulsion to present content in creative visuals becomes even more prominent. Creatives have the capability of producing a focus for the customer who is relatively unstable. In a study conducted among 300 online marketers, 40.5% of them stated that 90 to 100% of their published content contained creatives in 2015. This percentage rose to 53% in 2016 (view source). This data is obviously followed by the fact that creatives go viral way faster than any other type of content. Visuals are easily captured by the human brain and thus increase the chances of being shared as well. The more easily the content is understood by an individual, the higher the probability of share.
Another typical feature of creatives is that it gives you the capacity to stand apart. Information may be the same or may be just general, for example ‘50% off’, but using creatives, you have the vicinity to display it many attractive and catchy ways. Creatives help you to present common information in a different way such that it can attract your consumers directly. Displaying information in creative format also increases the legibility and gives ease of reading to the consumer. Tweets that contain images receive 150% more retweets than those without images (view source). Facebook posts with images receive 2.3 times more engagement that those without (view source).
Messages are generally amplified and reach out further in creative formats. The human brain corresponds better to visuals and thus helps in propagation of information. If information is paired with an image or any creative, the human brain tends to remember up to 65% of the content even three days later. Images, colours and visuals resonate with your audience and incline to create a contact for you with them.
Without any second thought, creatives are extremely vital for any marketing strategy to be successful. 37% of marketers believe that visual marketing is the most important form of content for their business (view source). Optimising every aspect of marketing makes a difference in the final result. All marketing facets need designing and integration with creatives, whether it is content, landing page, social media or mobile marketing.