Hello sellers, hope you all are earning well! At amazon the buy box fight has gone wild. Buy box is a feature that enables sellers to sell first and fast. However, attaining a buy box seems somewhat like a myth to most of us, although there are certain parameters which need to be taken care of while selling online.
Pricing: Buyers look for a low price, so the amazon prefers sellers selling at low prices but definitely competitive. It is an observation, where amazon keeps a margin of 0.5 to 1.5% (plus or minus) in order to consider pricing to be more competitive (a buy box can be shared on rotation basis).
FBA: FBA is fulfillment by amazon. Amazon prefers FBA products over those products fulfilled by merchant. They provide FBA sellers longer duration of buy box in rotation. It means if there are two sellers who match by price and account health the 1st will get buy box for 3 times in a day whereas the 2nd one will have it for once in a day.
Stay competitive: view the price of the offer that is currently winning the buy box. Go to manage inventorypage, select the preferences option and select show when available for current buy box winning price. Buy box winning prices are displayed for new condition listing only.
Uphold Inventory: running out of a product will keep you away from buy box. Take an account of your inventory levels and fill it up with steady at selling products. If you don’t the next higher priced product moves in to buy box. (You can set inventory alerts on manage inventory page).
Stay away of negative feedbacks: Listing items which are out of stock is a great way to attain negative feedback, make sure you don’t sell product which are out of stock. Make sure that buyers are not left waiting for orders to arrive. Scrutinize the quality of your products. Communicate with buyers regarding negative reviews.
Be a brand: If you are a manufacturer, you got a higher stand in the competition. Amazon can offer better opportunity to those who have their own brands. Your credibility to attain a buy box increases.
Sales Velocity: You are a seller on amazon running a healthy venture your chances to win a buy box increases even when your products are newly listed. This happens because amazon monitors every seller’s account health before granting a buy box.
Impressions and clicks: More are the impressions closer is the buy box. Impressions show the number of buyers’ approaching your product page. Number of clicks shows the number of buyers intend to buy product. Both the terms indicate your popularity among customers. Make sure your product titles and description is relevant to searches made by buyers for your Product categories. The product images should more detailed and vivid.
Customer service is measured in numerous ways. Excelling in all areas can help you succeed on amazon. The account health page on the performance links can help you track your customer metrics.