Planning for events, be it conferences, sports meets, foodie events or a local meet-up can be extremely tough to organize. When done correctly, the end results can be amazing, however when they are disorganized it can lead to a lot of unfavorable murmur. Meetings are always related to the social nature wherein people come to meet like-minded people or to connect with peers. Hence it makes complete sense to use social media to make it a successful event. Why not launch it with a bang! To save you from this disgrace and to ensure that you emerge a clear praiseworthy organizer, we have gathered an itinerary for your help.
Facebook: With more than 1 billion worldwide users, the biggest platform to launch or inform about an event is Facebook. It comes to the rescue of most event organizers and you can have an audience that would be engaged throughout the entire lifecycle of events. Apart from spreading the word, it can also be used to engage the audience. By organizing discussions and polls about the topics that your audience want to have included will get your event a greater audience. Many international conferences in order to create curiosity and greater noise post videos of the place and a short biography of the speakers. Also to prevent it from making boring, interviews are added of the speakers wherein they do not divulge into the technicalities, rather talk about their expertise. This way the participants can come to know what to except and what all topics would be covered. Creating a Facebook Page for the event may weigh a little on your pocket but then it would be visible to a large audience. You can pass on the message to a large number of people like your friends, mentors, family and all the other potential interested ones.- It’s all about Tweeting: The microblogging network Twitter has more than 200 million active users and comes second to Facebook on popularity ranks. The simplicity and brevity of the hashtag strategy to send out the message about the event is the best word-of-mouth channel. Using hashtags before the keywords makes your event displayed to the public and retweeting about it makes sure that it doesn’t get buried under layers of millions of tweets. Ask your friends and the participants to also Tweet about the same to get a greater pitch.
- LinkedIn: This business network enables you to strike the target audience and get responsive users. Also being most favored by business users, it can be used right from planning to promotion to post event follow-up. You can connect with like-minded people and get some great suggestions and inputs to help you in all stages.
- Meetup, Envite and Eventbrite for invitation: These are the new meeting platforms are have gained considerable audience. Local meets are organized on these website to meet like-minded people and have become quite popular. There are paid and free subscriptions and both can be utilized to spread the word about your event.
- Socializing your Google Ads: Are you using Google+? If you are organizing a very enriching conference and wish to showcase it to the global audience then spending some bucks on Google Ads would be an added benefit. It raises the credibility and we vouch it would bring in attendees from all over the world.
- Create a blog post on your page for the event: Social media can be used an added amenity but the event has to be promoted on your website to attract and let all the visitors know about it. You can create a blog post that has content that is intriguing and engaging and adding videos will definitely draw the much needed attention. Don’t forget to add social plugins wherein the readers can share it on social networks.
- Contests and free tickets: Another great way to draw more notice to your event and to consistently maintain the hubbub around it is by organizing contest and giving free tickets to the winners. You can do it either by Tweet contest or by inviting the participants to post comments on your event blog post. Keep the procedure simple and appoint judges. Keep it at the right time to enhance the sale cycle. Even a day before the conference when there are a few places yet to be filled you can lower the rates or give away free passes.
- Augment your event for sharing on social networks: After all the efforts that you put in to make the even a success, you do not want people complaining on social channels about the shortcomings. Keeping the location with wireless internet lets the people tweet about their experiences and post on Facebook about all that’s actually happening. Also make sure to take the feedbacks about the services and the speakers so that next time it can be improved. This is essential so that the next time you come up with an event it can be perfect.
Organizing events won’t be as tough as a diamond with these tips and use them to make your event one of a kind!
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