Conversion refers to the actual turning of lookers into Buyers. If you are not turning lookers into buyers at High Rate then what are you advertising for? Conversion is the Key Element in your Paid Search Strategy. Conversion Optimization enables you to Maximize Every cent of PPC Spent by finding that Sweet Spot that convinces the Maximum Percentage of Your Prospects to take action. How do we do this? Target CPA Bidding which was earlier known as Conversion Optimizer in Google Adwords to Optimize Conversion Rates and get the result is More Leads for Less Money.
An automated bid strategy that uses a target cost-per-acquisition (CPA) that you enter, and automatically sets bids to help get as many conversions as possible within your budget.
Target CPA Bidding Uses your Conversion Tracking data to avoid Unprofitable Clicks and get More Conversions at a Lower Cost. Based on your campaign’s History of Conversions, Target CPA bidding automatically finds the Optimal cost-per-click (CPC) Bid for your ad each time it’s eligible to appear. It sets Higher CPC bids for More Valuable clicks and Lower CPC bids for Less Valuable Clicks.
HOW IT WORKS?
To set up a target CPA bidding strategy your campaign typically need to meet following requirements:
- You have to track conversion data in google adwords : You can do so by either setting up conversion tracking or cross-account conversion tracking (MCC accounts), or by importing your goals and transactions data from Google Analytics.
- Your campaign has received 15 conversions in the last 30 days : Because of this we get more accurate future predictions about conversion rate since we have more data.
- Your campaign has received conversions at a similar rate for at least a few days.
SETTINGS:
To set a Target CPA, you have to select the option Target CPA and save the changes. From below image you will get a clear idea.
The target CPA you set may influence the number of conversions you get.
You can set Target CPA to focus on either conversions or converted clicks by choosing a conversion bid metric. If you don’t make a selection, Target CPA will Focus on Conversions.
Below images show the steps to change conversion bid metric.
1. Click theTools tab, then select Conversions.
- In the left menu, click the Settings and Click Conversion bid metric. Then you can select either conversions or converted clicks and save the changes.
So Optimize your Google Adwords Campaign and Get A Better Conversion Rate.