Making the Right Digital Advertising Decision: When to Choose Google Ads
In today’s digital age, the right advertising will only land you the desired results for your business. A wide variety of options are available to
Tag: google adwords
Unleashing the Power of Google Ads: 5 Strategies for Maximizing ROI
Whenever you see a company’s ad ranked on top of your search engine results, it is not solely the result of effective keyword strategies but
5 best practices for Google PPC campaigns
As a digital marketer, you are told that Google ads or PPC (pay per click) campaigns are essential to marketing efforts. Social media ads are
The Scope of Digital Marketing after Covid-19
Covid-19 has been a devastating period for businesses of all types. On the flip side, it forced people to stay at home, work from home,
SEO or Google Ads – what to choose according to your business
For a business owner, online marketing has always proven to be a daunting task. One of the primary reasons behind this stress is the involvement
Advanced Audience Targeting Tactics for Google Ads
Today, marketing professionals rely heavily on the powers of online tools like Google Ads, Facebook Ads, PPC, Content Marketing, etc. When it comes to Google
Major changes to look out for in Google Adwords
Being an online advertisement platform developed by Google, Google Ads have gained a lot of importance in recent years due to their range of benefits
GOOGLE SHOPPING – BASICS AND ESSENTIALS
The concept of Google Shopping begun as Froogle in 2002 as introduced by Craig Nevill-Manning. Basically a price comparison service for all-purpose products sought after
Important Steps for Keyword Analysis in Google AdWords
Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not
Why Should You Invest in Paid Google Campaigns?
Back to the fundamentals – what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing: