Business has two main functions – marketing and innovation. Henry Ford has quoted,”A man who stops advertising to save money is like a man who stops a clock to save time”. Business needs innovation and, so does the marketing too. Digital Marketing is a wonderful example of innovative marketing. Many a times, people are heard saying, digital marketing is an alternative to conventional marketing. Numerous digital marketers even advise their clients to shrink their marketing team by implementing digital strategy.
Digital marketing is an inventive concept,using new technologies and integrating these new techniques with the more traditional approach and thus efficiently marketing your organization to the right audience.
Many Digital marketing agencies have a standard plan which they implement to all sectors in industry. Such agencies lack in research and do not have thorough expertise in client’s domain.Beware of such marketing agencies!
As stated above,a good digital marketing agency will focus on quality research.
Areas of Research a Digital Agency should focus
- Business goals for the project
- Conversion issues if any
- Scheduling and allocating time frames for each activity
- Does business really need a website?
- User Behavior on website
- Optimized Landing page for website
- Search engine rankings
How to Choose Right Digital Agency for Your Business
- Before you zero down upon a particular digital agency,it is important to know whether the agency has worked on a similar domain like your’s.For eg: If you are into Pharma domain, asking the agency to show their client report in pharma industry Domain knowledge is an integral part while choosing any digital marketing agency.
- “We will buy you 1000 likes in $x amount”. Yes,beware of such false and fruitless claims. Such digital agencies will take heavy financial amounts in advance,assuring you a particular number of likes in first month. Remember, although they could achieve this number,it won’t last for long time and, the Facebook success is not measured in only in terms of number of likes, but engagement and conversations on it too matter.
- Freelancer or Agency? Well, it is your decision to choose between the two. An agency has separate teams to handle social media,search and other campaigns for your business. A Freelancer might not be an expert in all the domains of digital marketing. If you choose a freelancer,check whether he is a Google Certified Individual(both in Google Analytics and Google Adwords) or not. If you go for agency,make sure it is a Google Certified Partner company.
- Ask them the process of Google Adwords Campaign. Ask an agency to send you keyword list before actually starting a campaign. Make sure,they implement conversion tracking in adwords tool. This will help you to distinguish between the conversions happening from adwords and other sources. Ask for a fortnightly campaign report to understand how your money is spent.
- If an agency is handling Email campaigns, it is important that your message is reached only to prospective clients. It is better, to ask for the mailing list to know whether really your message is sent to right audience or not.
- “We guarantee no.1 ranking in 45 days” Wow, what a catchy tagline! Beware of such false claims! Ask for the keywords they will rank you no.1 and also know the competition of these keywords.Keywords with zero competition and less search are easy to rank.But,no one will search for such keyword terms.Do not hesitate to know their SEO strategy. Remember,Google is targeting websites who acquire rankings through spamming.You would be penalized forever if you are indulging inblack hat marketing to get rankings. Get a genuine marketing agency,ask for their past projects and verify their ranking keywords.
We,at BMConsulting explore your business through diverse inbound marketing services. Our certified team’s expertise will help you gain better conversions and decent place in market.