Amazon Brand Store is a boon for sellers with a brand registry as it allows them to showcase all their products in one place. This store enables your shoppers to browse through all your ASINs and select the one they desire. Amazon store also offers sellers a safe haven from the fierce competition in the market. Thus, for a store that offers so many benefits, taking the right measures to bring traffic to it becomes of paramount importance to sellers.
The number of sellers on Amazon is growing on a daily basis which is making it very difficult for an existing seller to bring in conversions by relying on age-old marketing techniques. Also, running sponsored brand advertisements or performing SEO optimization is no longer the “ideal” way of boosting your sales.
If these techniques aren’t of much use, then the question has to be – what can be done to amass brand visibility or popularity in this digital world?
Social Media Marketing is the right answer to this question. This powerful tool can help you to build not only your brand but also your business. There are a plethora of benefits of marketing your brand through social media. These include low advertising costs along with increased brand loyalty, traffic, and lead generation, all of which eventually culminate into more sales.
Social media platforms are accessed every day by millions of people worldwide. This shows that with the right marketing technique, you can bring in visitors to your Amazon store and let them explore your product range without any interference. But how exactly can you use powerful social media platforms like Facebook, Instagram, or Twitter to your advantage? Let’s get into the details:
Select the Right Social Media Platform
There are multiple social media channels out there that can allow you to promote your Amazon store. However, creating an account on all of these channels and maintaining it proves to be time-consuming as well as unproductive. Instead, choose a platform according to your preferred demographic and concentrate your efforts on increasing brand awareness with the help of that particular platform.
Facebook and Instagram are the most widely used platforms for social media marketing as many people, especially the young generation, spend hours daily scrolling through the posts and stories on these social media platforms. The demographics of Instagram are beneficial for any e-commerce business as they fall in the age bracket of 30-49, which is the prime buying age range. Besides this, Instagram also offers a “Shopping” section that allows you to connect with millions that engage with shopping posts to learn more about products.
Create Enticing Content
Be it email marketing or social media marketing, crisp, engaging, and high-quality content is the need of the hour. Advertising the features of your product is not enough because people nowadays relate more to stories that showcase your brand’s journey and highlight its value.
You can either include short videos or add creative images in your posts to pique the customer’s interest in your brand. You can integrate these videos or images with your Amazon store link so that it will take the customer straight to your personal store, thereby increasing the chances of conversion.
Create A Customer Database
As a seller, you must know that Amazon rules prohibit you from capturing email addresses using their platform. Thus, social media proves to be an effective way to gather customer emails that can help you to develop your business in the future.
You can put a link to your Amazon store on your social media profile and these links will also serve as opt-in forms for the potential buyer. However, you must also remember not to continuously link to your Amazon store in your social media posts as it might look too cliché and customers may tend to ignore it often.
Social Media Testimonial Is The Key
People usually connect immediately with other shoppers and which is why a positive review of your brand from other customers can help to seal the deal. The chances of a potential customer visiting your Amazon store and actually buying your product increase by many folds if you post customer testimonials online regularly and share them as much as possible.
If you are using Twitter, you can “Favourite” the tweets that mention your brand and retweet them using your account. For Facebook, you can share on your wall what your customers have to say about you in an effective way. For Instagram, you can include hashtags with your testimonials as they are a great way to attract attention and make that post shareable.
Amazon store is something that has the potential to change the way people look at your brand. A creative store develops a brand image and strengthens your place in the competitive Amazon market. Every possible effort should be taken to drive traffic to this store and the tips mentioned above will help you to do so, thereby generating sales.
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