Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.
If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.
So here is your best option away from the Amazon platform – social media.
Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.
There are two major approaches to raising your business on Facebook.
- Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
- Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.
Some examples of social media business strategies are as follows:
A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.
You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.
Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.
Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.
This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.
Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.
Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.
For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.