Profitability is not the most important business feature. Amazon Conversion Rate is required for every eCommerce business, as it is directly linked to your success. You must carefully evaluate your conversion rates by knowing what you are looking for and how anything might influence your business decisions. But you must first find your conversion rate.
How to increase Amazon conversion rate –
Keyword Research
In order to get a good conversion rate, you must see to it that you have a lot of traffic on your site- through clicks and relevant keywords. The best way to do this is by finding similar products and using their keywords in your products, title, the bullet points, and product description. You can also use the Rank Tracking tool to check rankings for keywords.
Optimize your product listing
You can optimize your product listing by finding out the exact wording and imagery to hook your buyers/customers and draw them towards conversion. Using split testing, you can see how changes you make to the listing brings changed interest to your product. When you find successful keywords, tags, titles, bullet points, you can keep them and work on the other ones till you perfect them.
Compare your prices
The best ways to optimize your listing is by finding the correct price for your product. You should start by looking at the competitors’ prices. Picking the cheaper alternative isn’t the best idea, it is a compromise on quality and sometimes profits are more important. You can also try running discount prices to encourage conversions to boost sales.
Amazon PPC
Amazon Pay Per Click advertising is one of the best ways to increase conversions and increase your sales. It brings your product a higher listing. It will appear in front of your customers and will help improve your rankings as well. Your products will show a sponsored front and will be keyword targeted. They will appear in search results which will use keywords given by the consumers. The sellers only have to pay if the customer clicks on your advertisement which takes them to the product listing.
External marketing
You can also use other marketing techniques like affiliate marketers, social media and re-targeting adverts. You must always assume that many customers want to buy your product but they won’t always go on Amazon. So, if you optimize your listing on Amazon, you can use them to market your product elsewhere too. You must add links whenever you promote your product.
Run a promotion
The best way to attract customers is by offering a discount price for a limited time period. The key ways to increase your ranking is by sales. More the sales, more visibility will be there to potential customers. So, your profits may be low from a promotion, but in the long run, more money will be earned.
Use tools
AMZFinder is a useful tool for improving the rate of conversion. It helps you remove any kind of negative reviews from your listings. They will match the review to the order and send you the buyer’s details so that you can resolve the issues and formulate emails to them, which can end in a positive review instead.
The biggest benefit of this tool is that the problem can be identified early and it helps prevent dragging down the conversions. Instead of any endless research, it gives you direct access to the problem and helps you solve it instantly.
Request positive reviews
User-generated content is being thrived on in the market currently. You can encourage positive reviews by sending follow up emails to customers after different time periods. This reminds the customer politely that you would appreciate their views on the product.