“The landscape of marketing is everything but stagnant- ubiquitous, polymorphous and metamorphic”. In the amphitheater of marketing, digital marketing has occupied a center stage, standing poised with its arms reaching up to all strata of digital including social media, always ready to interpret the art not of composers but of increasing sales. A kaleidoscope of flavors, each media in the blogosphere compared to a flavor, pervasive yet unique. Two years after 2012, when it was predicted that the world would end, digital marketing has comprehensively changed the means of marketing.
This is an ever evolving branch, which never sleeps. Within the time frame of discovering a new trend and flanking it on social media, it has already become old, such is its speed. With a myriad of devices being connected with the net, the wearable devices being looked upon as the emerging wonder, reaching out to the customers was never before so easy.
How technology is Changing Digital Marketing
The conventional marketing was a hole digger in people’s pockets, yet the strategists agnostic about the success of their venture, this digital marketing is a fresh breezer. Digital marketing which can either be done by a singular channel means or by “omni-channelling” and the results are simultaneously displayed when the marketing procedure is working. Nominal rates, often free marketing in the digital world is why this is attracting so many audiences. There is no holy bible or Holy Grail in the digital marketing, with its trends changing every day makes sure any person with innovative skills can become a hot-spot here.
Looking for some great answers to your questions? Open the “Internet of Things” and Wham!! Thousands of results will be displayed in a few seconds. In this nebula of webpages, the most infortaining and most visited are the websites which give the best answers. Those answers which a viewer can most relate to is the one he’ll always prefer checking that website. Initially in its heydays, the digital marketing strategy involved making the website as informative as possible. With the evolution of digital marketing, the websites now have to be interactive and yet informative, making sure it quenches the thirst of the viewer only then will he visit it again.
So said, mediocre or irrelevant data displayed on websites will attract the least traffic. Supreme and superincumbent content that is understandable by the viewers is ruling the search engines. Also if the data is precise and superior but the correct set of keywords are not included, it will not be displayed in the top pages of search engines. This lauds unequal importance to Search Engine Optimization and Search Engine Management,which are the digital marketing trends.
Moreover, the latest challenge to digital marketers that has popped up with the emergence of wearable and integrated devices is making the digital vendors sweat under excursion to stay the best in the race.Wearable technology is going to be a big thing that will show how technology is changing marketing.
The final concluding remark “Inordinate marketing will be all about sublime content, emotional connection, less hindrance by devices or platform restrains.”